How to raise from your community.
What a raise looks like from the founder’s side: the call, the workspace, structuring, the offering page, the raise, the listing, and the duties afterwards.
1. Decide whether this is for you
A community capital market works for a business that has people behind it: customers, supporters, members, followers who already choose you. If you have a product and no one knows it yet, raise elsewhere first and come back.
It also works for a fund, a lender or a property owner, because the community can be investors who already trust the manager.
2. Start your raise
Six tabs, five minutes. What you are, the business, you, your community and where it lives, the raise, and why a community capital market is right for you. That last tab is the one we read first.
3. The qualifying call
A person reads what you wrote and calls you. You leave the call knowing whether it fits and what the raise could look like: the instrument, the likely structure, and what you’ll need to prepare. No fee, no commitment.
4. The issuer workspace
If it fits, you’re invited into the workspace, where your relationship manager walks you through KYB: identity, ownership, accounts, documents. Have the checklist ready: accounts, cap table, constitutional documents, the plan in a page, a named person.
5. Structuring
The regulated entity sets the instrument (registered equity, units or notes), the rights in writing, custody with the regulated custodian, and eligibility by country. Where an EU holding vehicle is needed, it is set up here.
6. The offering page
Your story, the numbers once documents are approved, what owners get, your documents, a public Q&A, an FAQ, and a live session with you. Your podcast episode is recorded now, after the term sheet, so what people hear is what’s being raised.
7. The raise
Interest registered before opening converts first. Your community subscribes from the page; family offices come in through the deal room; partner brokers offer it to their clients. If the minimum isn’t met, subscriptions are returned in full.
8. Listing on Dealing
After close, what you issued lists on Dealing, the ecosystem’s exchange. Owners can trade; you can see a price. A new listing can be thin at first.
9. Your duties, and the next raise
Periodic accounts to your owners, material events disclosed promptly, questions answered in public, the register kept accurate. The workspace tells you what is due and when. When you’re ready, you raise again on the same register.
